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Deepak Toshniwal - Founder CEO - Deesha Foods from Pune, Maharashtra, India

Q1. How did your career journey start? Or Who/What inspired you to start this business/ entrepreneurship?  I am from Pharmaceutical backgrou...

Q1. How did your career journey start? Or Who/What inspired you to start this business/ entrepreneurship? 

I am from Pharmaceutical background. I have researched on chocolates for more than 2 years. Studying almost all the brands of the world, when learned that most the chocolates available in market are Caramel based then I decided to start my own company and make pure Cacao based chocolates so that everyone can have pure cacao based chocolates.
Inspiration was to change the the way chocolates are made.

Q2. Kindly share some information about your Business, products and services here. Also mention your USP if any.

Deesha Foods' USP is Pure cacao based chocolates and also we are known for Researched based chocolates. We have more than 260 varieties of chocolates. We deliver not only PAN India but also worldwide. We are also know for excellent customisation in chocolates right from any occasions to any celebrations.

Q3. What kind of challenges did you face while starting/doing business?

There were many challenges during the start of business, as the brand was new, acceptance took a long time. Many people used to discourage and demotivate but my passion was strong and I was very firm and confident to start this, as I had my own vision to serve the world with the best and pure cacao based chocolates.

Q4. Do share with our readers about your discovery period when you were facing difficulties in your business?

Research is our forte so we used to discuss with friends and audiences about the variety of chocolates we made after lot of research and we were confident that people would like our new innovation and love new concepts we bring to the market. So we went ahead with research and presented the world our innovative health based chocolates.

Q5. Share with our readers about your experiment period after the discovery period?

In my opinion, India is not a Country but a Continent. Different states of India have different culture and every state has different sweet food. e researched in different cities of India and experimented the tasting of different flavours and then finally we got 4 common flavours which would be accepted by all 30 states. We have also brought Health based chocolates which are one of our best offering to the market.

Q6. What are your future plans? Or now what is your vision for next five years?

Our Vision is to keep on adding value to Chocolates Industry specially Indian Chocolate Industry. Also, from day one my burning desire is to sell in 100+ countries or in other words I want 100+ countries should buy Indian Chocolates and that is why our tagline is ICC - INDIAN CHOCOLATES COMPANY.

Q7. How would you advise/suggest new entrepreneurs who want to start & sustain in business?

With all my experience, I would suggest all the young entrepreneurs that whenever you start any venture keep 2 things in mind - one is whatever you do, ADD VALUE to the products or the services you are into and second is CONVERT YOUR PASSION INTO PROFESSION. Just follow these 2 and you will definitely succeed.
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Interviewed by : Khushboo Chotaliya - Influencer and Co-Founder of Sanskari Decor from Mumbai, India. 

Referred by : Yogesh MA - CEO of InfluencerThon - Digital Influencers Academy from Mumbai, India

Khushboo is a student of Digital Influencers Academy.

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